Funding Recipients

Nigeria

Nivi and Save the Children use AI-powered chatbot ‘askNivi’ to deliver tailored health vaccine journeys. Their strategy involves onboarding parents to the askNivi platform through social media and offline campaigns, aiming to boost confidence and intent to vaccinate by addressing barriers to vaccination. Following a successful vaccination, users will be asked to self-report this using the askNivi platform – they will also be able to scan QR codes at provider facilities to declare vaccination status.

HelpMum and the Behavioural Insights Team undertook an exploratory assessment/ initiative of how AI and behavioral approaches could inform the design and testing of digital tools to support the delivery of vaccination-related information. The work included behavioral analysis, prototype testing, and consideration of capacity-building opportunities for public health officials in the use of digital and data-informed methods.

Upswell, Silver Lining for the Needy Initiative, and WellaHealth employ hyper-local social media campaigns to promote conversations with pharmacists. They will train over 600 pharmacists to engage caregivers through social media, aiming to encourage HPV vaccination uptake. The social media campaign will be launched to encourage HPV vaccination uptake, targeting a wide reach among parents and other caregivers. The programme also involves a quasi-experimental study and behavioural insights surveys, along with the dissemination of learning through reports and publications.

Indonesia

CISDI employs a capacity-building approach, utilising a Multi-Channel Decision Support System for Vaccination. This strategy involves training healthcare workers, community health workers and influencers to produce educational content, and using digital platforms to provide comprehensive immunisation information. The programme aims to reach parents and caregivers through campaigns and influencer content, enhance staff skills, expand social media content reach, engage parents via WhatsApp, and ensure healthcare professionals or chatbots respond effectively to queries. The system will include a hotline, microsite, and support group for comprehensive immunisation information and reminders.

GHS utilises multimedia campaigns, chatbots, website and capacity building to promote evidence-based vaccine messaging. They focus on myth-debunking content and establishing directories of vaccine centres to enhance awareness and satisfaction with vaccine services. The program aims to enhance parents' and caregivers' intention to vaccinate their children by providing information, support and reminders, addressing misconceptions about vaccines, and fostering trust and confidence in healthcare systems. Additionally, it integrates trained stakeholders and community leaders into the health system to strengthen immunisation promotion efforts.

India

Group M will compare five different ways of integrating social media into social behaviour change programmes. Two interventions will directly target parents: one using WhatsApp for personalised reminders and tailored content, and another using broader social media platforms like Facebook, YouTube, and Instagram for targeted content. A third intervention will provide digital training on vaccine communication and community engagement to 2,500 frontline workers via Facebook. The fourth intervention includes WhatsApp groups for Key Opinion Leaders to host community discussions and advocate for vaccines. The final intervention will involve co-creating vaccine advocacy content with local social media influencers on platforms like Facebook and Instagram.