VaxSocial Learning Report #1

This first learning report from the VaxSocial initiative—a $13 million program launched in 2023 by Advancing Health Online (AHO), Gavi, the Vaccine Alliance, and the Gates Foundation—shares early insights from the six grantees currently implementing social media-based strategies to boost vaccine trust and uptake. With growing global internet and mobile access, social media presents a powerful tool for health communication.

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The report captures key learnings across different stages of project implementation, offering practical takeaways for grantees and funders. While many grantees are still in early phases, this learning brief helps optimize ongoing efforts and informs future vaccine-related social media interventions.

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Each insight is accompanied by a "So what?" section, providing actionable guidance for both implementers and funders.