Building Bridges through Digital Innovation: VaxSocial at SBCC and Beyond

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Update

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The VaxSocial Initiative is a $12 million initiative that supports country-driven projects that leverage social media and behavioral science to build confidence around routine immunizations and drive scale and replicability in approach across geographies. It has been implemented across India, Indonesia and Nigeria.

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Emerging findings from across the VaxSocial initiative are being presented at the International Social and Behaviour Change Communication (SBCC) Summit in Panama June 2026. Whilst monitoring and evaluation is still ongoing, delivery in the field has been completed. Early analysis presents a promising picture of the impact of integrated digital tools to improve vaccination outcomes.

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More information can be found in the resources below.  

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Sign up here for a forthcoming webinar on 16th July 2026.  This one-hour seminar is aimed at those working across health system strengthening, including those working in funding organisations, local and national government, local health care delivery and delivery partners. The session will highlight emerging impact on integrating online digital and offline engagement in social and behaviour change projects.

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Early findings

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Resources

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Ipsos and M&C Saatchi World Services have been commissioned to lead the global evaluation of the VaxSocial projects, this has included ongoing monitoring and learning to identify key learnings during the delivery of VaxSocial.

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There are several ways you can engage in learnings to date:

• Watch and read our VaxSocial Learning Seminar and Summary #1 - which dives into emerging findings across the initiative, with a focus on reach, engagement, and innovative strategies for using digital platforms to drive vaccine confidence.
• Watch and read our VaxSocial Learning Seminar and Summary #2, which explores integrating online and offline strategies to strengthen vaccine demand and community trust
• Explore the Vaccines in the Age of Engagement report from the Behavioural Insights Team, which combines a synthesis of global evidence with a hands-on handbook for designing, testing, and evaluating social media campaigns and chatbots in LMIC contexts

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For those who are new to VaxSocial, check out our Inception Report to better understand the VaxSocial initiative, the underpinning Theory of Change and the projects that have been funded.

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Future publications

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A final round of Learning Seminars, Briefings and Evaluation Summaries will be available in the coming months. The final evaluation report is expected to report in September-October 2026.