A vaccine mark
Knowledge Sharing & Learning

VaxSocial Learning Summary #2

Updated:
October 10, 2025
Author:
M&C Saatchi World Services & Ipsos
Key Influencers
Social Media Messaging
Social Norming
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This edition explores how localization builds vaccine confidence and drives uptake. Drawing on lessons from VaxSocial grantees and global evidence, it shows how locally tailored messages and trusted community voices—like health workers and micro-influencers—can boost credibility and engagement. The summary highlights what’s working, key learnings, and challenges, with examples of best practice from across and beyond the VaxSocial portfolio.

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Sharing learnings and insights to harness the power of social media in building vaccine confidence.

Credit/Copyright: Gavi/2023/Benedikt V. Loebell