VaxSocial Learning Summary #3

This summary centres on integration of online (e.g. social media, chatbots, etc.) and offline (e.g. community outreach, in-person counselling, etc.) approaches. As part of the programme, VaxSocial grantees have been innovating on how to bridge online and offline approaches in ways that extend beyond broadcasting messaging, into signposting resources and facilitating support across both modalities. In this brief, we explore these bridged online-offline approaches and examine how both digital and community-based interventions can strengthen one another when grounded in trust, authenticity, and shared ownership.